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Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons, Pauline Maclaran

Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran ebook
Page: 232
Publisher: Butterworth-Heinemann
Format: pdf
ISBN: 0750687398, 9780750687393

People's consumer behavior tends to technology-loving attitude, which explains the outstanding performance in high-tech and innovative consumer electronics in Australia in 2008 despite of the global economic downturn. (2009) Contemporary issues in marketing and consumer behaviour. Switching cost is one of the most discussed contemporary issues in marketing in attempt to explain consumer behaviour. & Lubecke, M (2005), Can blogs promote fair and equitable teamwork? It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran English | 2009 | ISBN: 0750687398 | 232 pages | PDF | 3 MB. Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. 'Contemporary Issues in Marketing and Consumer Behaviour' by Elizabeth Parsons & Pauline Maclaran / 'Race, Culture and Counselling: The Ongoing Challenge' by Colin Lago. According to Euromonitor's 2009 electronic appliance industry report, .. Contemporary Issues in Marketing and Consumer Behaviour (Repost). Elizabeth Parsons and Pauline Maclaran, 2009, Contemporary Issue in Marketing and Consumer Behaviour, Butterworth-Heineman. There are four core modules: International Marketing; Marketing Communications; Marketing Research; Marketing Strategy. An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.